The Role of Artificial Intelligence (AI) in SEO in 2023

Posted on March 25, 2023March 25, 2023 by Alma Vujasinovic

Artificial Intelligence (AI) has been a game-changer in many industries, and SEO is no exception. As we approach the year 2023, it’s clear that AI will continue to play a crucial role in optimizing websites for search engines.

What is Artificial Intelligence (AI)?

AI refers to the use of computer systems to perform tasks that typically require human intelligence, such as learning, reasoning, and problem-solving. In the context of SEO, AI is used to analyze data, identify patterns, and make predictions to help websites rank higher on search engines.

How AI is Changing SEO

Personalization AI technology can be used to personalize search results based on a user’s search history, location, and other relevant factors. This means that users are more likely to see content that is relevant to them, and businesses can target specific audiences more effectively.
Natural Language Processing (NLP) NLP is a branch of AI that deals with the interaction between computers and human language. With NLP, search engines can better understand the meaning behind queries and provide more accurate results.
Image and Video Recognition AI-powered algorithms can analyze images and videos to understand their content and context. This allows search engines to provide more relevant results for visual searches.
Voice Search As voice search continues to grow in popularity, AI-powered virtual assistants like Siri and Alexa are becoming more sophisticated in understanding natural language. Websites that optimize for voice search will have a better chance of appearing in voice search results.
Content Creation AI technology can be used to generate content, such as product descriptions and blog posts. While this technology is not yet perfect, it has the potential to save time and resources for businesses that need to produce a large amount of content.
Predictive Analytics AI can be used to analyze user data and predict future behavior. This information can be used to optimize websites and improve user experience, which can ultimately lead to higher search engine rankings.

Conclusion

As we approach the year 2023, it’s clear that AI will continue to play a significant role in SEO. From personalization to predictive analytics, AI technology is transforming the way we optimize websites for search engines. Businesses that embrace these changes and incorporate AI into their SEO strategy will be better positioned to succeed in the ever-changing digital landscape.

Top 3 Essentials of a Great Lifestyle Website Design

Posted on April 16, 2022April 16, 2022 by Alma Vujasinovic

If you have the passion to inspire others, innovate new ideas, and share your life experiences with people all across the globe, then starting a lifestyle website or a blog is the best thing for you.

A Lifestyle Website is just like a traditional magazine that provides a potpourri of entertainment, information, learning content, and trending news updates to its readers but on an online platform.

Here are the top 3 essentials of a great lifestyle website design that you need to keep in mind.

Visual Appeal

Like any other website, visual elements are the first considerations of a lifestyle website. No matter what specific subject or type of site you want to offer, the visual aspects need to be colorful, attractive, and full of life.

Before starting, you need to decide on a basic theme. If you are opting for health or fitness, you need to choose a theme accordingly. You can find a large variety of options on various lifestyle topics including gardening, fashion, education, motherhood, women empowerment, home decor, healthy living, and much more.

Simple and Focused

A lifestyle website has a diverse range of audiences.

With people coming from different backgrounds, professions, and age groups, their tech-savviness also varies drastically. In essence, a lifestyle website design should be very simple and should focus on the aspects of user-friendliness and easy navigation.

The lifestyle website design should not be complicated or too advanced for the basic user.

Fast and Functional

Time is one of the key factors that trigger the attraction of traffic to your website. Your lifestyle website design should have graphics and images that load faster without any delays that may cause the users to leave.

It should offer high-quality content that is advantageous for the users.

Checklist: Preparing for a Website Redesign

Posted on September 10, 2019September 11, 2019 by Alma Vujasinovic

If a website redesign is in your future or you’re thinking about revamping your current website, this checklist will help pull together all of the important information to maximize your budget and have a website that is optimized to meet your goals.

Decide Between a Full Website Redesign or Website Update and Optimization

REASONS FOR A REDESIGN

Reasons to Optimize

If you checked more boxes in the redesign column, it might be time to consider a redesign. If more boxes are checked in the column for optimization, look for ways to improve upon what you have!

Determine your Timeframe and Budget

What is your Timeframe? What is your Budget?
Your timeframe and budget may dictate between a complete redesign and a optimization.

Identify Benchmarks from your Current Website

Determine what is working on your current website: What do you like? What do you want to stay the same?

● Determine what is not working on your current website: Where are the problem areas? Have you gotten any negative feedback?

● Look at your analytics tools to get a baseline of the following statistics: Visits, Time on Site, Bounce Rate, Most Visited Pages, & Page Views.

Use the Free Analytics Tool: Google Analytics

● Keywords: Which keywords are you currently getting impressions for?

Use this Free Keywords Tool: Google Webmaster Tools

● Form submissions: How many form submissions are you currently receiving?

Now that you know a little bit about what you need and what you want, get to work on the content of your website.

Develop Personas

❏ Have you developed your personas? Establish details about your target

audience and personas to ensure your marketing efforts hit your target by

completing this Persona Toolkit.

Gather Your Company Branding

❏ Do you have your logo handy?

❏ Are you confident with your branding/style guidelines?

Build Website Navigation

A typical website includes the following pages: Home | About | Services/Products | Blog | Contact

● Review all the pages of your website and determine:

Are there any pages you’d like to add?

Are there any pages you’d like to remove?

Which pages are good, but could use some updating?

❏ Complete a URL mapping worksheet

❏ Complete a website navigation worksheet

Create Content

● Target Keywords

Do some keyword research and list which keywords or phrases you want to focus on.

● What is your Unique Selling Proposition (USP)?

Your USP is what sets you apart from everyone else. Write it down!

This is the first thing people see when coming to your website. It should include:

❏ The need/pain that the visitor has
❏ Why you’re uniquely qualified to solve their problem
❏ How you can solve their problem
❏ What action they should take next

● Do you have things that can show trustworthiness and authority?

❏ Certifications
❏ Awards
❏ Press
❏ Testimonials
❏ Customer reviews
❏ Case studies

Callouts & User Experience

● What action would you like the user to take?

❏ Call your Office
❏ Fill out out a contact form
❏ Sign up for an account
❏ Other

These will be your calls-to-action. There may be 2-4 things that are called out or promoted throughout the site. Each page should have a specific purpose and specific action that you want to the user to take.

Tools & Assets & Inbound Marketing Strategy

These strategies will draw people to your website:

● Have you defined which subjects you are the expert? Y/N

● Will you have a blog? Y/N

● Will you have a newsletter signup? Y/N

● Will you have a social media strategy? Y/N

● Will you create marketing offers and lead magnets? Y/N

❏ eBooks
❏ Toolkits
❏ Checklist
❏ Webinars
❏ Other

Determine the Goals for your Website

● As part of your sales and marketing goals, establish some specific goals for your website. Examples are: Number of Leads, Products Sold, Website Sales, Website Traffic, Form Submissions, Lead Conversions,

Determine the Technical Details

● Domain

What is the login/access to your current website domain?

● Hosting

Where is your current site hosted?

Where will your new site be hosted?

This may be based on: the content management system, the development company, your budget, among other details.

● SSL

❏ Have you switched your website from HTTP to HTTPS?

Google Chrome is rolling out updates for all websites that aren’t HTTPS to mark the page as “Not Secure”.

● Content Management System

❏ Have you received training for your content management system?

A content management system is how you’ll make updates to your website and manage your digital content. A few examples are: Hubspot, WordPress, or eCMS.

Ideas For Your New or Optimized Website

Now that you have a good understanding of what content your website needs to have, it’s time to start the design. Think about design and layout, color scheme, photography vs. graphics, messaging, and event different tools and marketing assets different websites have. Here are a few guidelines for determining what your site will look like:

● Find 3-5 examples of website you like:

a. Some from your industry

b. Some outside of your industry

c. It could be the whole site or parts

● Find 3-5 examples of website you don’t like:

a. This helps your Web Designer know what to stay away from unless there

is a compelling reason not to

● Look at your competitor’s websites:

a. They may be doing some things well

b. See what they aren’t doing as well at and how your website can do better

● Find marketing assets you like:

a. Tools or resources that your visitors want and would provide info for

b. Brainstorm a wishlist of potential ideas and prioritize from there

Website redesign conveys a great deal of technical intrepidity. You need to be on top of evolving trends, and revamp your website in a way that will transpose into weighable outcomes for your business.

There are many advantages to working with a professional website designer. A good professional website designer should propose a wide variety of services scalable to your needs. If you want your business to reach new heights, contact us for the professional website redesign.

Three TOP WordPress Premium Themes for 2017

Posted on July 13, 2017November 12, 2019 by Alma Vujasinovic

WordPress has the distinct honor of being a highly configurable Content Management … (CMS), which was originally designed to address the needs of bloggers but eventually evolved into a platform that accommodates plugins and design widgets – adding not only aesthetic value, but also functionality.

There are a lot of premium WP Themes available on the Web designers’ market, including what ThemeForest offers, and it can be extremly difficult to pinpoint the optimum one – especially when people’s needs and business demands are constantly evolving. In addition, technology continues to develop, creating additional themes which better respond to changing user needs.

Here are my 3 TOP picks for the best premium WordPress themes for 2017, categorized and tagged according to their specific and relative fields and yours for grabs! This latest collection of the best WordPress themes will be updated to include some exciting new additions or if I come across some other awesome theme I think belongs to this list.

Continue reading “Three TOP WordPress Premium Themes for 2017”

10 Best WordPress Plugins

Posted on February 14, 2017 by Alma Vujasinovic

Content marketing is an important aspect of almost all new-age marketing campaigns. With the help of digital content, companies & organizations have been promoting their businesses across the globe and making lots of money.

In fact, content marketing is a process of developing & distributing relevant content consistently to attract the targeted audience and generate leads. Whether you operate a small business or handle big brands, you need to have a proper content marketing strategy.

WordPress is perhaps the best CMS when it comes to the creation and distribution of contents all over the World Wide Web. Content marketing experts use this platform to implement their marketing strategy primarily because of the availability of various Plugins (for content marketing).

Here is a collection of 10 best WordPress plugins that can help you to perform the various tasks of content marketing easily and boost your site’s productivity. Let’s have a look. Continue reading “10 Best WordPress Plugins”

How Websites Hurt or Help Marketing?

Posted on February 3, 2016 by Alma Vujasinovic

Most business owners don’t build their own building, they go and lease a space for their office, and they go to Staples for example and buy office furniture, they don’t try to build furniture. It always surprises me that business owners try to build their own website, especially when it’s the first most important and most used marketing tool for most businesses in this day and age.

A website has four to nine seconds to capture someone’s attention. The three main criteria website designers should follow: overall design, structure of content and the functionality of the website.

Do I need a website?

This shouldn’t even be a question. It’s 2016, you need to be where your customers are, and that is online – mobile, tablet and desktop. Continue reading “How Websites Hurt or Help Marketing?”