The Role of Artificial Intelligence (AI) in SEO in 2023

Artificial Intelligence (AI) has been a game-changer in many industries, and SEO is no exception. As we approach the year 2023, it’s clear that AI will continue to play a crucial role in optimizing websites for search engines.

What is Artificial Intelligence (AI)?

AI refers to the use of computer systems to perform tasks that typically require human intelligence, such as learning, reasoning, and problem-solving. In the context of SEO, AI is used to analyze data, identify patterns, and make predictions to help websites rank higher on search engines.

How AI is Changing SEO

  1. Personalization AI technology can be used to personalize search results based on a user’s search history, location, and other relevant factors. This means that users are more likely to see content that is relevant to them, and businesses can target specific audiences more effectively.
  2. Natural Language Processing (NLP) NLP is a branch of AI that deals with the interaction between computers and human language. With NLP, search engines can better understand the meaning behind queries and provide more accurate results.
  3. Image and Video Recognition AI-powered algorithms can analyze images and videos to understand their content and context. This allows search engines to provide more relevant results for visual searches.
  4. Voice Search As voice search continues to grow in popularity, AI-powered virtual assistants like Siri and Alexa are becoming more sophisticated in understanding natural language. Websites that optimize for voice search will have a better chance of appearing in voice search results.
  5. Content Creation AI technology can be used to generate content, such as product descriptions and blog posts. While this technology is not yet perfect, it has the potential to save time and resources for businesses that need to produce a large amount of content.
  6. Predictive Analytics AI can be used to analyze user data and predict future behavior. This information can be used to optimize websites and improve user experience, which can ultimately lead to higher search engine rankings.


As we approach the year 2023, it’s clear that AI will continue to play a significant role in SEO. From personalization to predictive analytics, AI technology is transforming the way we optimize websites for search engines. Businesses that embrace these changes and incorporate AI into their SEO strategy will be better positioned to succeed in the ever-changing digital landscape.

About – Your One-Stop Shop for Professional Design Services

Welcome to, the leading online platform for businesses and individuals looking for high-quality and affordable design solutions. We specialize in logo design, website design, graphic design, and more, and have a team of talented designers who are passionate about their craft and dedicated to delivering exceptional results.

At, we understand the importance of good design in today’s competitive market. Your brand identity, website design, and marketing materials can make or break your business, which is why we’re here to help you make the right impression on your customers. We offer a wide range of design services that are customized to your needs and budget, and can help you achieve your design goals quickly and efficiently.

Our team of designers is handpicked based on their skills, creativity, and communication skills. They are experienced in various design disciplines and are committed to staying up-to-date with the latest trends and technologies. We work closely with our clients to understand their vision, goals, and challenges, and provide personalized solutions that meet their unique requirements.

At, we pride ourselves on our transparency, reliability, and affordability. We offer a straightforward and streamlined process that makes it easy for you to get the design you want. We communicate clearly and promptly, and provide unlimited revisions to ensure your complete satisfaction. We also offer a satisfaction guarantee, so you can rest assured that you’re getting the best possible service.

Whether you’re a startup, small business, or large corporation, has the expertise, resources, and creativity to help you achieve your design objectives. Our prices are competitive, and our turnaround times are fast, so you can get the design you need quickly and without breaking the bank.

If you’re looking for a partner who can help you elevate your brand and make a lasting impression on your customers, is here to help. Contact us today to learn more about our services and how we can help you achieve your design goals.

Top 3 Essentials of a Great Lifestyle Website Design

If you have the passion to inspire others, innovate new ideas, and share your life experiences with people all across the globe, then starting a lifestyle website or a blog is the best thing for you. 

A Lifestyle Website is just like a traditional magazine that provides a potpourri of entertainment, information, learning content, and trending news updates to its readers but on an online platform. 

Here are the top 3 essentials of a great lifestyle website design that you need to keep in mind. 

Visual Appeal

Like any other website, visual elements are the first considerations of a lifestyle website. No matter what specific subject or type of site you want to offer, the visual aspects need to be colorful, attractive, and full of life. 

Before starting, you need to decide on a basic theme. If you are opting for health or fitness, you need to choose a theme accordingly. You can find a large variety of options on various lifestyle topics including gardening, fashion, education, motherhood, women empowerment, home decor, healthy living, and much more. 

Simple and Focused

A lifestyle website has a diverse range of audiences. 

With people coming from different backgrounds, professions, and age groups, their tech-savviness also varies drastically. In essence, a lifestyle website design should be very simple and should focus on the aspects of user-friendliness and easy navigation. 

The lifestyle website design should not be complicated or too advanced for the basic user. 

Fast and Functional

Time is one of the key factors that trigger the attraction of traffic to your website. Your lifestyle website design should have graphics and images that load faster without any delays that may cause the users to leave. 

It should offer high-quality content that is advantageous for the users. 

Visual Content Cheat Sheet

The most efficient way to create images for your brand

42 links to all the easily accessible online tools to create stunning visual content.


Add Non-Gmail Account to Gmail

Google introduced both a Gmail app and a stock email app (for non-Gmail accounts). While several third-party companies still include standalone email applications, Gmail now works with any kind of third-party email account that supports IMAP, so you can manage all your emails in one place. It’s practically like having your cake and eating it too.

To add a non-Gmail account to the Gmail app, first, tap the hamburger menu or swipe from the left side of the screen in Gmail, opening the menu.

From here, tap your name/email address, which will open the drop-down to change, add, and manage accounts. Tap the “Add account” button.

The next screen will give you a list of options: Google, Outlook, Hotmail, Live, Yahoo, Exchange, and Other. Just select the one that best suits what you’re trying to add—the process should be essentially the same across the board (unless you’re setting up a corporate email address with precise settings, of course).

In our test scenario, this opens a Microsoft login window, but the idea is going to be the same across all accounts: sign in.

The next screen will likely require you to grant Gmail access to your account, then ask you to confirm the sync frequency. In our example, push services aren’t available, so it’ll just sync email on a regular schedule.

From there, just confirm your name and that’s it—you’re ready to roll!

If you have many email accounts across various services, the benefit to manage them all in one app is great. And when that app is Gmail, it’s even better—Google’s strategy to email is arguably the best, so having the option to consolidate some of its nicer features into other services is constantly welcome.

Checklist: Preparing for a Website Redesign

If a website redesign is in your future or you’re thinking about revamping your current website, this checklist will help pull together all of the important information to maximize your budget and have a website that is optimized to meet your goals.

Decide Between a Full Website Redesign or Website Update and Optimization


Reasons to Optimize

If you checked more boxes in the redesign column, it might be time to consider a redesign. If more boxes are checked in the column for optimization, look for ways to improve upon what you have!

Determine your Timeframe and Budget

What is your Timeframe?  What is your Budget?
Your timeframe and budget may dictate between a complete redesign and a optimization.

Identify Benchmarks from your Current Website

Determine what is working on your current website: What do you like? What do you want to stay the same?

● Determine what is not working on your current website: Where are the problem areas? Have you gotten any negative feedback?

● Look at your analytics tools to get a baseline of the following statistics: Visits, Time on Site, Bounce Rate, Most Visited Pages, & Page Views.

Use the Free Analytics Tool: Google Analytics

● Keywords: Which keywords are you currently getting impressions for?

Use this Free Keywords Tool: Google Webmaster Tools

● Form submissions: How many form submissions are you currently receiving?

Now that you know a little bit about what you need and what you want, get to work on the content of your website.

Develop Personas

❏ Have you developed your personas? Establish details about your target

audience and personas to ensure your marketing efforts hit your target by

completing this Persona Toolkit.

Gather Your Company Branding

❏ Do you have your logo handy?

❏ Are you confident with your branding/style guidelines?

Build Website Navigation

A typical website includes the following pages: Home | About | Services/Products | Blog | Contact

● Review all the pages of your website and determine:

Are there any pages you’d like to add?

Are there any pages you’d like to remove?

Which pages are good, but could use some updating?

❏ Complete a URL mapping worksheet

❏ Complete a website navigation worksheet

Create Content

● Target Keywords

Do some keyword research and list which keywords or phrases you want to focus on.

● What is your Unique Selling Proposition (USP)?

Your USP is what sets you apart from everyone else. Write it down!

This is the first thing people see when coming to your website. It should include:

❏ The need/pain that the visitor has
❏ Why you’re uniquely qualified to solve their problem
❏ How you can solve their problem
❏ What action they should take next

● Do you have things that can show trustworthiness and authority?

❏ Certifications
❏ Awards
❏ Press
❏ Testimonials
❏ Customer reviews
❏ Case studies

Callouts & User Experience

● What action would you like the user to take?

❏ Call your Office
❏ Fill out out a contact form
❏ Sign up for an account
❏ Other

These will be your calls-to-action. There may be 2-4 things that are called out or promoted throughout the site. Each page should have a specific purpose and specific action that you want to the user to take.

Tools & Assets & Inbound Marketing Strategy

These strategies will draw people to your website:

● Have you defined which subjects you are the expert? Y/N

● Will you have a blog? Y/N

● Will you have a newsletter signup? Y/N

● Will you have a social media strategy? Y/N

● Will you create marketing offers and lead magnets? Y/N

❏ eBooks
❏ Toolkits
❏ Checklist
❏ Webinars
❏ Other

Determine the Goals for your Website

● As part of your sales and marketing goals, establish some specific goals for your website. Examples are: Number of Leads, Products Sold, Website Sales, Website Traffic, Form Submissions, Lead Conversions,

Determine the Technical Details

● Domain

What is the login/access to your current website domain?

● Hosting

Where is your current site hosted?

Where will your new site be hosted?

This may be based on: the content management system, the development company, your budget, among other details.


❏ Have you switched your website from HTTP to HTTPS?

Google Chrome is rolling out updates for all websites that aren’t HTTPS to mark the page as “Not Secure”.

● Content Management System

❏ Have you received training for your content management system?

A content management system is how you’ll make updates to your website and manage your digital content. A few examples are: Hubspot, WordPress, or eCMS.

Ideas For Your New or Optimized Website

Now that you have a good understanding of what content your website needs to have, it’s time to start the design. Think about design and layout, color scheme, photography vs. graphics, messaging, and event different tools and marketing assets different websites have. Here are a few guidelines for determining what your site will look like:

● Find 3-5 examples of website you like:

a. Some from your industry

b. Some outside of your industry

c. It could be the whole site or parts

● Find 3-5 examples of website you don’t like:

a. This helps your Web Designer know what to stay away from unless there

is a compelling reason not to

● Look at your competitor’s websites:

a. They may be doing some things well

b. See what they aren’t doing as well at and how your website can do better

● Find marketing assets you like:

a. Tools or resources that your visitors want and would provide info for

b. Brainstorm a wishlist of potential ideas and prioritize from there

Website redesign conveys a great deal of technical intrepidity. You need to be on top of evolving trends, and revamp your website in a way that will transpose into weighable outcomes for your business. 

There are many advantages to working with a professional website designer. A good professional website designer should propose a wide variety of services scalable to your needs. If you want your business to reach new heights, contact us for the professional website redesign.




SEO Trends of 2019: Schema, Search Engines, & Speed

The most meaningful changes we saw in 2018 were the final implementation of Google’s mobile-first indexing and the quality of page speed.

What will happen in 2019?

Here are the topmost golden nuggets to hold in mind for 2019:

Continue reading “SEO Trends of 2019: Schema, Search Engines, & Speed”

Does my website need HTTPS?

YES, your website needs HTTPS .

“But my website doesn’t have any forms and it doesn’t collect information from users.”

It does not matter what kind of information is being collected. HTTPS protects more than just form data! HTTPS keeps the headers, URLs, and contents of all transferred pages confidential.

“There’s nothing sensitive on my site anyway.”

Just because your website is hosted safely in your account doesn’t mean it won’t travel through boxes and cables controlled by who knows how many corporate and state owned entities. Do you really want someone injecting images, scripts, or ad content onto your page so that it looks like you put them there? Or changing the words on your pages? Or using your website to attack other sites?  HTTPS prevents all of it. It guarantees content integrity and the ability to detect tampering. If we encrypt only secret content, then we automatically paint a target on those transmissions. Keep which of your transmissions contain secrets secret by encrypting everything.

“The site is HTTP, but our forms are submitted over HTTPS.”

This is as bad as not using any HTTPS at all! All the attacker has to do is change the link or form action to a URL on his/her own server. There’s no way to detect this because it happens over the wire with plain HTTP. Encrypt the WHOLE site and redirect HTTP to HTTPS.

“I can’t afford a certificate.”

They’re free.

“HTTPS is difficult to set up and maintain.”

It just works if Caddy is your web server. Yes, including certificate renewals. No thought required. For everyone else, HTTPS can still be automated by using a Let’s Encrypt client of your choice.

“Attackers can still impersonate my site, even if I use HTTPS.”

As long as your private key stays private, browsers will show warnings if attackers present a mismatched or invalid TLS certificate. And if the attacker does not use HTTPS at all, browsers should mark the impostor page as insecure. To this end, HTTPS guarantees authenticity.

“It works over HTTP just fine.”

Until browsers start flagging HTTP pages as insecure. Effective July 2018, Google’s Chrome browser marks non-HTTPS sites as ‘not secure’.

“HTTPS impacts SEO.”

You’re right—HTTPS improves it! Switching site URLs improperly may impact your search rankings, but HTTPS actually improves them. Just do the switch properly according to the search engine you’re optimizing for, and everything will be fine.


The easiest way is through Let’s Encrypt and the Caddy web server, which enables HTTPS for all your sites automatically. There are plenty of other ways to get your site on HTTPS without much trouble.

Click here if you’re still stuck and need help with HTTPS or any other website related problems.