Content marketing is an important aspect of almost all new-age marketing campaigns. With the help of digital content, companies & organizations have been promoting their businesses across the globe and making lots of money.
In fact, content marketing is a process of developing & distributing relevant content consistently to attract the targeted audience and generate leads. Whether you operate a small business or handle big brands, you need to have a proper content marketing strategy.
WordPress is perhaps the best CMS when it comes to the creation and distribution of contents all over the World Wide Web. Content marketing experts use this platform to implement their marketing strategy primarily because of the availability of various Plugins (for content marketing).
Here is a collection of 10 best WordPress plugins that can help you to perform the various tasks of content marketing easily and boost your site’s productivity. Let’s have a look.
1. WP-Optimize
Source: WordPress Plugin Directory
Cost: Free
Active Installs: 500,000+
WordPress is a database-centric CMS, which uses MYSQL to gather information about posts, meta, comments, users and so on. When the volume of database increases, it starts to impact the performance of your site as the continuous storage of database puts pressure on the site’s server. In order to allow WordPress websites to work smoothly, administers need to optimize the database at regular intervals.
WP-Optimize is an excellent Plugin that helps you to erase unnecessary data (such as unapproved comments, Spam comments, auto draft posts, post revisions , etc.) easily and make your site perform smoothly. It can also compress your database (in order to minify them) to make your site faster up to a great extent.
2. Pretty Link Lite
Source: WordPress Plugin Directory
Cost: Free
Active Installs: 200,000+
Pretty Link Lite is an amazing content marketing tool, which adds several features and redirection types, enabling you to create pretty links, auto-tweet links, cloak links, etc. This Plugin allows you to share these links on various forums to improve the visibility of your site.
It also tracks traffic to your website and gives you a complete report on the behavior of users. This Plugin is very useful for you if you want to promote your content on top sites/blogs.
3. Broken Link Checker
Source: WordPress Plugin Directory
Cost: Free
Active Installs: 500,000+
While publishing a new post, SEO professionals add various links (both internal and external) to improve the reliability of the websites and their rankings. But, many times, even well written post gets defected with the passing time because of broken links.
Broken links create a bad impression of your site and impact its ranking. Say bye bye to such problems with the use of the Broken Link Checker. It checks your website/blog to trace broken links and notifies you immediately if they are detected. This Plugin can be utilized in two different ways.
- It can stop search engines to follow broken links on your site and
- Displays broken links in a different way, which calls you up to edit them as soon as possible.
4. Editorial Calendar
Source: WordPress Plugin Directory
Cost: Free
Active Installs: 50,000+
As content developers and SEO professionals take a lot of time to create and promote the content, sometimes it seems very difficult to maintain the flow of contents for your readers. You look for a tool that can act as a helping hand to schedule your blog posts, manage, schedule your posts.
By using Editorial Calendar Plugin, you can easily publish each post as per your plan and keep your targeted audience engaged at all the times. This tool encourages passionate bloggers greatly.
With this tool, you can-
- Have a look at all your post and publishing time,
- Edit your post’s titles, publishing times, and contents easily,
- check the status of your post,
- Manage drafts easily,
- Change the date of your post( Using drag and drop button) and
- Handle a flood of posts from several authors or Guest bloggers.
5. WP Author Bio
Source: WordPress Plugin Directory
Cost: Free
Active Installs: 4,000+
These days, showcasing author bio is must for all websites as it establishes reputation and builds trust (between the author and readers) regardless of which industry the author belongs to. It should be catchy and appealing. If your website/blog doesn’t display the basic information about the author, it is possible that users will consider your content as unimportant or irrelevant, and will not relate to it.
WP Author Bio adds a custom author box to your website/blog and you can use this Plugin for both, single and multiple authors. It can display the basic information about you, and your social profiles.
6. WP-SpamShield Anti-Spam – All-in-One Spam Protection
Source: WordPress Plugin Directory
Cost: Free
Active Installs: 100,000+
When you publish a new post on your site/blog, you get spam comments along with traffic. Generally, most of the Spam comments that hit your website comes from bots and even some online bully elements are also involved in Spam commenting to distract their competitors.
While communicating with your customers & answering their queries, Spam comments creates needless obstacles. You have to delete them manually time and again. Therefore, to fight spam comments effectively, you can use WP-SpamShield Anti-Spam. It works just like a firewall on your site and ensures that your commenters are human (by asking them to fill up CAPTCHA), not bots.
It automatically scans all incoming comments on your site and detect them instantly. This eliminates annoying spammers completely, save your precious time (that you waste while dealing with spam comments manually) and makes your site faster.
7. Social Media Feather
Source: WordPress Plugin Directory
Cost: Free
Active Installs: 100,000+
Search engine crawlers remain in action 24*7 and they know which website/blogs are getting immense traffic consistently and which one are just hanging around. Even a compelling content will become null and void if it is not noticed by web visitors. You need to share your site’s content on different social media channels to catch visitor’s attention.
Social Media Feather is a lightweight WordPress Plugin that allows you to include all major social sharing features to your site/blog. It comes with a default modern icon set and allows full customization for titles and URLs of each social media channel. You can enable/disable social sharing buttons based on your needs.
8. MailMunch – Grow your Email Subscribers
Source: WordPress Plugin Directory
Cost: Free
Active Installs: 10,000+
All online business owners need a steady flow of traffic to their website to generates sales and expand their business. Newsletter subscription is perhaps the easiest way to get in touch with your customers, provide them promotional offers and deals easily and convince them to keep visiting your site/blog regularly.
But, implementing a successful Email marketing strategy is not a child’s play as it involves several actions such as creating an attractive email subscription form, appealing newsletters, arrangement of infographics, videos, etc.
MailMunch has lots of awesome features and tools that could help you build strong email lists and run various online marketing campaigns successfully by allowing you to create beautiful opt-in forms. You get an easy access to the top bars scroll boxes, embedded forms, popups, etc. All these help you to collect leads one after another.
9. Yet Another Related Posts Plugin (YARPP)
Source: WordPress Plugin Directory
Cost: Free
Active Installs: 300,000+
When visitors land on your website, you don’t want them to go away after reading just one post. You try to give them a chance to go through the related content on your site to increase their time on the website with an intention to boost the chances of sales or lead generation.
You can do it easily with the help of Yet Another Related Posts Plugin (YARPP) Plugin. It automatically displays the related posts available on your site (against a current post which the viewer is reading) and allows him/her to read out another content on your site.
It makes use of a complex algorithm to analyze your site’s content and have a look at the title, tags, categories, content body, and headings to determine a “related content”. If users spend more time on your site, it is possible that your site may climb up in the SERPs, which means more traffic, subscription and leads for you.
10. Google Analytics by MonsterInsights
Source: WordPress Plugin Directory
Cost: Free
Active installs: 1+ million
If you look into your site’s stats regularly, it gives you a clear idea about your visitor’s preferences and helps you to create content that is likely to perform well. Google Analytics by MonsterInsights is a useful plugin, preferred by most of the experts of content marketing. It tracks both visitors and downloads.
The UI of this Plugin is simple and you face no problem while using this Plugin. It is a lightweight Plugin that puts less pressure on your site’s server (by using the asynchronous code).
Endnote
A well-defined content Marketing is essential for all people who want to obtain success in online business. The creation and promotion of content can be a time-consuming work. But, the above -mentioned content marketing Plugins for WordPress helps you to implement your content marketing plan successfully and get the desired results & goals.
